Written by FERNY CEBALLOS
If you’re a network marketing distributor, you may have been advised to…
“Build your business, not your brand.”
And quite frankly, I believe this is terrible advice and it hurts people.
What’s perplexing is I’ve heard this from the lips of leaders speaking from stage who’ve built big brands for themselves, and are thus essentially preaching…
“Do as I say, not as I do.”
So if you’re trying to figure out ways of building your business online, because you’re tired of old-school methods like home parties and hotel meetings, then this article is for you.
As you’ll soon see…
Your brand is your business!
It’s simple: every action you take in your business results in either…
- Being more likable, or less likable
- Having more credibility, or less credibility
- Improving your reputation, or trashing it
- Being memorable, or forgettable
Think about this: every person you talk to, you either leave either a good impression or a bad impression.
So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…
That’s your brand!
So with every action you’re affecting your public image and your relationships in the world—which, in turn, all affect your brand.
And you can accelerate things, both in a positive and negative light, when you take your business online, because building your business online with social media (and using what we teach you here at Elite Marketing Pro), allows you to make an impact quicker, more efficiently, and with more leverage.
Speaking of which…
If you’re ready to get started now with building your business using “attraction marketing,” I’d like to invite you to sign up for my FREE 10-Day Online Recruiting Bootcamp, where you’ll gain the knowledge to create an automated selling and prospecting system to attract highly-interested prospects to your product or opportunity using the Internet.
Using our methods, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.
The upside is that you can impact significantly more people by building online.
But again, the downside is that could be a good thing or a bad thing, because…
A lot of people don’t know how to build online (without being annoying!)
Many distributors take the same awkward, in-your-face recruiting strategies they’ve been using offline, and start using them online.
And unfortunately, this ends up ruining their reputation.
These misguided people are doing social media recruiting all wrong.
They come off salesy and pushy, and before too long, people block them on social media.
Okay, so think about that for a second: what are they doing?
Well, they’re building their brand, just not in a good way.
Their brand is being defined as a “spammer.”
They are now that guy that people need to unfriend or block on social media.
That, at the end of the day, is building a brand.
Thus my original point…
You can build a brand negatively or positively
It simply depends on how you conduct yourself.
If you approach building your business in a selfish and aggressive way, then your brand will be damaged as a result and you’ll get poor results, which is important because…
The results you produce in your business give you credibility.
And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.
Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people.
This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who no one wants to associate with.
In case I haven’t made myself clear…
Your brand is NOT a bunch of pretty pictures!
…or motivational quotes, or any of that stuff.
Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.
So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.
So you’ve got to be strategic with your message.
Returning to the advice many distributors are being given…
“Build your business, not your brand.”
I think this advice is conveying something along the lines of…
Build your company’s business, not your personal brand.
But here’s the thing:
Promoting your company and your business versus the company’s products and the company’s brand, should not be in conflict.
In fact, by now you’ve likely heard many leaders say you should NOT lead with your company’s products and your company’s name on social media.
People shouldn’t be able to figure out which company you’re with
…from your social media profile.
And why is that?
Because you’re trying to create your OWN brand.
Again, your brand is not this big intangible idea.
Your brand starts with how you’re perceived by people.
If you’re perceived as someone in the marketplace who can help people achieve their goals, that means you are building a positive brand.
Which, if you think about it, is pretty much indistinguishable from the actions that you need to be taking daily to build your business—because again, your brand is defined by your results.
Now, there is one temptation you must avoid, which keeps people from getting results.
The Danger of Personal Branding
See, what some people do when they first come online is spend the next year and a half learning all these Internet marketing techniques, while putting their business on hold in the meantime.
Don’t do that!
Don’t pause your business-building activities.
- Build your business now
- Take action now
- Prospect every day
- Show the plan to people every day
- Train the new people that join your team
Online and offline isn’t either/or—there’s no need to stop building using offline methods when you begin building your brand online.
The key to success is simply this:
Take actions in your business every day that will move you forward.
Prospecting new people, exposing the business to new people, training new recruits…
These are proven ways to build your business while you’re creating more leverage.
So whatever you’re doing…
Don’t stop doing what you’re doing!
Don’t get so distracted with learning online methods your momentum grinds to a halt.
Keep doing the things that are going to move you forward in your business.
Honestly, I think what’s missing in what we teach here at Elite Marketing Pro is to NOT put your business on hold while you’re learning new skillsets.
Make no mistake, there’s no substitute for taking action.
You always want to…