A Tracker By Any Other Name (Would Simply Not Smell As Sweet)

So as marketers, we are always being told we need to ‘track those URLs,’ but what in the world is tracking? What is a Query String? 🤔 …or a Postback URL? Keywords? Sub-IDs? Pixels? 😖 I’ve used a handful of different trackers over the years and they all helped me with some numbers, yes. However, I…

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